Film Trailer Analysis - Woman In Black

Plot Summary

A young lawyer (Daniel Radcliffe) struggles to cope with work after losing his wife. He is sent to an isolated village in a house owned by a woman who owned an English manor. He is told to leave by the people in the village but he refuses. He later discovers that they are keeping a secret, and that the house is actually haunted by the woman wearing black.

At the start of the trailer, Momentum Pictures is shown. This is the film company that made Woman In Black. This is to give the audience an idea of the kind of film it is, and to show that it is made by a trustworthy company.
A key factor of this trailer is that it shows the main character Daniel Radcliffe. This is used because he is well known from starring in the Harry Potter films. This is a strategy used to attract big audiences, as well as a primary audience, they also attract Harry Potter fans.
The sound in the trailer is mainly from the characters' voices. This is used to outline the plot of the film. It could also be so the audience get to know the characters and what they are like. Non diagetic sound is also used to emphasise the mood of the film and the frightening elements. There are lots of jumpy parts within the trailer so the audience know what they are letting themselves in for. The film is described in the trailer as "The most chilling ghost story of our time."
Towards the end of the trailer, the title and release time is shown. This is done so the audience can remember what it is and when it is.

I have used this video from when were looking into film trailers. We had to analyse a trailer and see what were some of the conventions that they have. This is another idea that we could choose to do for our coursework.
I decided not to carry on with the idea of making a film trailer as I found it more straight foward to come up with ideas for an actual short film.